Court Culture is the official in-house apparel brand of your Miami HEAT. Translation: we design and produce the coolest homegrown HEAT gear around. Everything we create—tees, hats, hoodies and more—starts within the walls of the HEAT’s House at 601 Biscayne Boulevard, where our artists (actual HEAT employees) dream up original, fashion-forward designs made for the stands or the streets. And like all successful teams, we know when to bring in others, having collabed with some of the biggest brands in sport like Adidas, New Era, Mitchell & Ness, lululemon and many more.
HOW WE GOT STARTED
Our story starts in 2015, when—after being named the NBA’s Retailer of the Year Award a record seventh time—we at the HEAT decided to give fans a taste of something beyond the basic, one-size-fits-all items they’d grown tired of. So, we created Court Culture: a lifestyle brand that didn’t simply feature “MIAMI”, but was from Miami, with homegrown designs and locally sourced materials that drew a clearer, more authentic connection to our city. And since then, we’ve churned out some of the best-selling, most iconic HEAT fits to ever hit the 305.
OUR PURPOSE
Since Day 1, we’ve been on a mission to create apparel for HEAT fans, by HEAT fans. And by “HEAT fans”, we mean all of them—the diehard who’s been a Season Ticket Member since 1988; the trendsetter who struts the Arena concourse like it’s a catwalk; the kid who’s just learning to love the game. And we serve them all not from some faraway boardroom, but from right inside Kaseya Center, where we’re ready to instantly celebrate huge HEAT wins, moments and milestones as they happen. We’re also proud to offer size-inclusive items designed for women by women, available in sizes XS – 4X.
HOW WE GOT STARTED
Our story starts in 2015, when—after being named the NBA’s Retailer of the Year Award a record seventh time—we at the HEAT decided to give fans a taste of something beyond the basic, one-size-fits-all items they’d grown tired of. So, we created Court Culture: a lifestyle brand that didn’t simply feature “MIAMI”, but was from Miami, with homegrown designs and locally sourced materials that drew a clearer, more authentic connection to our city. And since then, we’ve churned out some of the best-selling, most iconic HEAT fits to ever hit the 305.
OUR PURPOSE
Since Day 1, we’ve been on a mission to create apparel for HEAT fans, by HEAT fans. And by “HEAT fans”, we mean all of them—the diehard who’s been a Season Ticket Member since 1988; the trendsetter who struts the Arena concourse like it’s a catwalk; the kid who’s just learning to love the game. And we serve them all not from some faraway boardroom, but from right inside Kaseya Center, where we’re ready to instantly celebrate huge HEAT wins, moments and milestones as they happen. We’re also proud to offer size-inclusive items designed for women by women, available in sizes XS – 4X.
OUR PURPOSE
Since Day 1, we’ve been on a mission to create apparel for HEAT fans, by HEAT fans. And by “HEAT fans”, we mean all of them—the diehard who’s been a Season Ticket Member since 1988; the trendsetter who struts the Arena concourse like it’s a catwalk; the kid who’s just learning to love the game. And we serve them all not from some faraway boardroom, but from right inside Kaseya Center, where we’re ready to instantly celebrate huge HEAT wins, moments and milestones as they happen. We’re also proud to offer size-inclusive items designed for women by women, available in sizes XS – 4X.
